GREY MATTER IS THE SUBSTANCE IN OUR BRAIN THAT HOLDS OUR KNOWLEDGE.

INCLUDING CONTROLLING SEEING, HEARING, MEMORY, AND EMOTIONS. ALL OF WHICH MAKES US WHO WE ARE, SHAPES OUR PERCEPTIONS OF THE WORLD AND SPARKS OUR CREATIVITY. GREYMATTER___ WAS FOUNDED TO DISPLAY CREATIVITY THROUGH FORMS OF ART INCLUDING FASHION, VIDEO, PHOTOGRAPHY, PAINTING, ETC.